Loved everything about your newsletter this week, Blane. I feel the hotel naming topic so deeply. I did the opening PR for a certain luxury brand under the Marriott flag. Not only was the hotel name a lengthy 17 syllables long, they insisted on spelling the hotel name and one of the restaurants the American way yet the hotel was located in UAE thus followed the British system. It was a never ending headache for me.
Hi, Lynn! Thank you so much for your kind words. And this is EXACTLY what I'm talking about. So many people forget about the PITA factor these ridiculous names have on public relations professionals tasked with managing the issue! Thanks for taking the time to share your insights.
Can totally relate to the hotel naming story -- have a client who insists on specific capitalization or always asks me to contact the publication and have them fix it for them and I always say -- not gonna happen!
YES, Jane, brava! So many clients forget that publications have their own style guides, and no, their weirdly spelled property isn't going to get an exception. Well done for educating them!
Loved everything about your newsletter this week, Blane. I feel the hotel naming topic so deeply. I did the opening PR for a certain luxury brand under the Marriott flag. Not only was the hotel name a lengthy 17 syllables long, they insisted on spelling the hotel name and one of the restaurants the American way yet the hotel was located in UAE thus followed the British system. It was a never ending headache for me.
Hi, Lynn! Thank you so much for your kind words. And this is EXACTLY what I'm talking about. So many people forget about the PITA factor these ridiculous names have on public relations professionals tasked with managing the issue! Thanks for taking the time to share your insights.
Can totally relate to the hotel naming story -- have a client who insists on specific capitalization or always asks me to contact the publication and have them fix it for them and I always say -- not gonna happen!
YES, Jane, brava! So many clients forget that publications have their own style guides, and no, their weirdly spelled property isn't going to get an exception. Well done for educating them!